DRIVE, DREAM
AND CREATE.
THE EVENTS.
Real-world automotive experiences. Bringing the community together, from morning meet-ups to circuit days and unforgettable drives.
Cars & Talks
A meeting point for car people. Great cars, coffee, conversations and the community behind them.
GT Masters
Dedicated trackdays built for drivers. Open pit lane, good company and memorable hours behind the wheel.
Cars, Coffee & Drives
From sunset runs to curated weekend escapes. Roads worth driving, places worth discovering and people worth meeting.
Community meet-ups, trackdays and curated driving routes. Designed for people who love cars beyond the screen.
Get in touch ↗THE TOURS.
Curated journeys, road stories and destinations experienced through the world of cars.
JOURNAL / 01Corvette German Tour
A week of Autobahn miles, iconic museums and racetrack moments in the Corvette E-Ray.
JOURNAL / 02The Alpine Tour
From Le Mans to the Nürburgring. A journey through automotive heritage.
JOURNAL / 03The Italian Trifecta
Italian roads, design and a celebration of everything automotive.
JOURNAL / 04Barcelona to Monaco
From Barcelona to the Riviera, where the drive is part of the destination.
DESIGN.
Automotive identity, visual storytelling and one-off creations.
Alpine A290
Tour de Corse Tribute
A one-off visual tribute to Alpine's rally heritage, reinterpreted for the electric A290.
Abarth 595
Tributo Montjuïc
A design project inspired by Montjuïc and Barcelona's motorsport identity.
HI, I'M
OSCAR.
A creative mindset. A marketing perspective. A genuine passion for automotive.
I'm Oscar Molero, an art director and automotive marketing creative based in Barcelona. I founded SAMM.O to help brands communicate better, grow their presence and turn great ideas into meaningful experiences.
My work brings together strategy, creative direction, photography, video and a deep understanding of automotive culture — from brand projects and campaigns to events and international tours.
GET TO KNOW ME ON INSTAGRAMMORE THAN
CONTENT.
We help automotive brands stand out, connect with the right people and move their business forward.
SAMM.O is an independent creative and marketing studio based in Barcelona, combining automotive expertise with a strong visual identity and a business-minded approach.
From brand strategy and digital communication to photography, video and campaigns, we create ideas that strengthen positioning, build communities and generate real opportunities.
LET'S MAKE
IT HAPPEN.
Have a project in mind? A story to tell? We're always open to new ideas and meaningful collaborations.