DRIVE, DREAM
AND CREATE.
PORTFOLIO.
THE EVENTS.
Real-world automotive experiences. Bringing the community together, from morning meet-ups to circuit days and unforgettable drives.
Cars & Talks
A meeting point for car people. Great cars, coffee, conversations and the community behind them.
GT Masters
Dedicated trackdays built for drivers. Open pit lane, good company and memorable hours behind the wheel.
Routes & Drives
From sunset runs to curated weekend escapes. Roads worth driving, places worth discovering and people worth meeting.
Community meet-ups, trackdays and curated driving routes. Designed for people who love cars beyond the screen.
Get in touch ↗THE TOURS.
Different cars. New destinations. Stories that can only happen out on the road.
STARS, STRIPES & AUTOBAHNCorvette
German Tour
Seven days through Germany and Belgium in the Corvette C8 E-Ray. From Stuttgart to the Nürburgring, via the Autobahn, Spa-Francorchamps and DTM race weekend.
THE ALPINE TOURThe Alpine
Tour
A journey from Barcelona to Le Mans, Paris, Reims and the Nürburgring in an Alpine A110S. A roadtrip where automotive heritage meets the open road.
THE ITALIAN TRIFECTAThe Italian
Trifecta
A journey through Italy celebrating its automotive culture, iconic roads and unforgettable machines.
BARCELONA TO MONACOBarcelona
to Monaco
An automotive journey from Barcelona to Monaco, where the road is as much a part of the story as the destination.
DESIGN.
Automotive identity, visual storytelling and one-off creations.
Alpine A290
Tour de Corse Tribute
A one-off visual tribute to Alpine's rally heritage, reinterpreted for the electric A290.
Abarth 595
Tributo Montjuïc
A design project inspired by Montjuïc and Barcelona's motorsport identity.
MORE THAN
CONTENT.
We help automotive brands stand out, connect with the right people and move their business forward.
SAMM.O is an independent creative and marketing studio based in Barcelona, combining automotive expertise with a strong visual identity and a business-minded approach.
From brand strategy and digital communication to photography, video and campaigns, we create ideas that strengthen positioning, build communities and generate real opportunities.
HI, I'M
OSCAR.
A creative mindset. A marketing perspective. A genuine passion for automotive.
I'm Oscar Molero, an art director and automotive marketing creative based in Barcelona. I founded SAMM.O to help brands communicate better, grow their presence and turn great ideas into meaningful experiences.
My work brings together strategy, creative direction, photography, video and a deep understanding of automotive culture — from brand projects and campaigns to events and international tours.
GET TO KNOW ME ON INSTAGRAMLET'S MAKE
IT HAPPEN.
Have a project in mind? A story to tell? We're always open to new ideas and meaningful collaborations.